Amsterdam, one of the most popular holiday spots in the world, has chosen to stop advertising their country as a "tourist destination".
The Dutch capital stated they would focus on "destination management" rather than "destination promotion" in a report published earlier this year.
Now, architects in the Netherlands are concerned the city's livability will be impacted by an overflow of tourists if action isn't taken.
Solutions they've suggested to CNN include dissuading "nuisance" groups of visitors and either limiting or shutting down "accommodation or entertainment" aimed at them.
Last year, the famous "I Amsterdam" sign was removed at the request of the city because it was "drawing too big of a crowd to an already limited space".
The letters were relocated to the outskirts of the city to attract visitors away from tourist hotspots.
"The pressure is very high," says Ellen van Loon, a partner at Dutch architectural firm OMA who is involved in adapting the city for the future.
While the tourism sector does bring about 82 billion euros into the nation's economy annually, locals are worried it's destroying the soul of the city.
"We don't want to turn into a Venice," van Loon says.
"The problem we are currently facing is that Amsterdam is so loved by tourists, we just have so many coming to the city."
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